Yesterday afternoon I wandered into The Power Plant Art Gallery. It was late enough in the day that the sun was already low in the sky. It shone through the large windows in the main gallery and cast a warm glow on the current exhibit, works by Yto Barrada titled ‘Faux Guide’ .
The first thing you see when you enter the rooms is a collection of carpets. This is ‘Geological Time Scale’ and it consists of bright and bold red, blue, and green carpets – Beni Mguild, Marmoucha and Ait Sgougou pile rugs from Western Central, Middle Atlas, Morocco. It’s definitely eye catching and it definitely draws the viewer into the exhibit.
A series of small exhibits are arranged around the room and most of them are the result of the artist’s research on Moroccan dinosaurs, fossils, and the industry that has built up around them including the trade in fake fossils sold to tourists and museums. I have not shown most of these exhibits – I will leave it up to you to discover them.
below: “I am not exotic I am exhausted”. I suspect that this comes as Barrada’s response to living in a place (Tangiers Morroco) where tourists come to see “exotic things”. But it is also the lament of anyone trying to live and work in a place that is also a “tourist attraction”.
below: The whole of ‘A Modest Proposal’ and ‘Faux Guide’, 2015. A set of 48 posters loosely tacked to the wall. A mix of humorous and poignant. One is an alphabetical listing of all the types of dinosaurs found in Morocco. One says “Miss Colorado and Miss Finland are Moroccan” – which did happen in 2012.
below: ‘Plumber Assemblage’ by the window, with skaters outside in the fading light.
There are many, many things that you can take from this exhibit. Many things to think about.
An article in the Toronto Star claims that Barrada “explores the cultural heritage of her homeland through a colonial lens” and how that heritage has been used to make money from tourists. But…. Is this the making of money by exploiting one’s culture and history? Or the exploiting of Moroccan culture and history by the tourists?
Tourists go searching for the foreign and the exotic. Many of them are souvenir hunters – Sometimes it’s a selfie in front of every “famous” place (or interesting building or whatever) and sometimes it’s a “find”. But we live in a world that is full of ‘made in China’ souvenirs and we are a people that don’t care to distinguish between the real and the fake. We just want a story to tell the folks back home.
There were once dinosaurs living in a tropical land in what is now Morocco…. how the world has changed, and is changing. Insert your opinions on climate change here.
Because it is a collection of exhibits under one umbrella, it has been compared to a museum. Very trendy. One description of the exhibit claims that it is “Meant to make us question the ways in which museums confer value on things”. Can I take that one step further by asking, how do art galleries confer status on art and artists? Museums make curatorial choices and so do art galleries. Barrada too has surely made choices as have I.
You are probably wondering what carpets on the floor have to do with all those words that I just wrote. Good question. I think that Yto Barrada is on to something – an exhibit that has visual appeal, offends no one, and is flexible in its interpretation (i.e. it says something different to everyone and fits nicely into most people’s narratives). You can agree with me, or disagree. Best to go and see it for yourself and form your own opinions…. mine just might be fake.
below: People skating on the frozen Natrel Pond beside The Power Plant.
Yto Barrada’s exhibit will be on at The Power Plant until the 2nd of January.
as I walk Toronto 