Toronto sign renewal

Posted: September 22, 2020 in landmarks, locations
Tags: , , , , , , , ,

The 3D Toronto sign in Nathan Phillips Square has been replaced by a newer, hardier version.  Same same but different.

Nathan Phillips square in Toronto with fountains going in the reflecting pool, 3 D sign, and two towers of new city hall

a young girl pulls her mother towards the toronto sign while she points at it, others are taking photos in front of the sign

a couple hugs at the west end of the new 3 D toronto sign, with artwork by Danilo Deluxo McCallum on it

Nathan Phillips square with one arch prominent in the photo, reflecting pool, new Toronto sign, part of city hall, and construction of the new court house behind

the Toronto sign reflected in the lower window of city hall

plaque beside the Toronto sign describing the history of the sign as well as the artwork that is on the new sign

LEFT:

“The original TORONTO Sign was installed on Nathan Phillips Square in front of Toronto City Hall in July 2015 for the Toronto Pan American and Parapan American Games. Although it was only intended to last a few weeks, in response to the sign’s popularity, the City of Toronto extended its presence on the Square and it became a Toronto landmark.
The Medicine Wheel was added on June 18, 2018 in honour of Indigenous Peoples and to increase awareness of National Indigenous Peoples Day on June 21.
The Medicine Wheel symbol was chosen, in consultation with Toronto Council Fire Native Cultural Centre, as it is an emblem of North American Indigenous cultural values, tradition and spirituality. Its four directions (East, South, West and North) symbolize completeness, wholeness, connectedness and strength.
A maple leaf was added to the TORONTO Sign in 2017 to mark Canada’s 150th birthday.
The TORONTO Sign has become symbolic of Toronto. According to a Destination Toronto visitor survey, the TORONTO sign was one of the top three most visited attractions in the city and it is consistently ranked as one of the most Instagram-worthy spots.
In September 2020, a more durable replica of the original TORONTO Sign was installed”.

RIGHT:

“The artwork design on the TORONTO Sign uses vibrant African fabric patterns as a backdrop to represent the diverse community of people of African descent in Toronto and globally.
Woven into the colourful patterns are African cultural symbols like the Adinkra Sankofa bird, which represents the importance of moving forward through recalling the past.
The inclusion of portraits of Canadians of African descent is an important statement in recognition that people of African descent are here, beautiful, bold and proud, holding Toronto accountable for justice and equity.
The City of Toronto recognizes the United Nations’ International Decade for People of African descent (2015 to 2024).

Danilo Deluxo McCallum is a Toronto based visual artist. He works professionally as a painter, videographer, illustrator, graphic designer, muralist and art mentor. A product of the city, the characters depicted in McCallum’s work reflect a diverse landscape of people.”

Comments
  1. designwallah says:

    Thanks for the update Mary. I particularly like the photograph of the sign reflected in a window – nice distortion.

  2. icelandpenny says:

    Hadn’t known it was originally meant to be a brief presence — another e.g. (like the populist “Dude Chilling Park” saga, of people knowing what they love and of officialdom finding a graceful way to fall in line

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