Flat Death and Contemporary Floral Arrangements,
by Sarah Cwynar,
large photographs on billboards on Lansdowne Avenue,
Part of CONTACT Photography Festival.
below: ‘Flat Death’ at Lansdowne and Dundas West.
Black and white photos of books on four billboards.
below: ‘Contemporary Floral Arrangements’ on the corner of Lansdowne and College
The foundation for ‘Contemporary Floral Arrangements’ are 1960’s photographs of floral arrangements. Small objects such as key chains, plastic bits, buttons, spools of thread, etc are then placed on the photos, matching colour and tone.
The idea that this is an ad made of things that no one wants may be interesting in theory but in practice it’s just a pretty picture. Because of the location of the billboard, the details of the picture can’t be seen.
